MY EXPERIENCE
April 2022 - Present
SR. CONTENT STRATEGIST @ MOVEMENT STRATEGY - PRIME VIDEO | JAN 2023 - PRESENT
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Primary client liaison, leading strategic initiatives, overseeing the Amazon Originals content calendar, and managing ad hoc requests
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Create and present comprehensive, data-driven recaps for client evaluation
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Supervise original content creation (beginning to end), including, but not limited to, ideation, production, and sharing across social media platforms
CONTENT STRATEGIST @ MOVEMENT STRATEGY - AMAZON STUDIOS | APRIL 2022 - DEC 2022
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Owned and managed Amazon Studios content calendar, including ad hoc content requests, content approvals, and feedback
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Collaborated and managed content priorities to ensure alignment with campaigns and launches
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Contributed to Amazon Original concept documents and image selection
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Managed asset approvals, content updates, and calendar changes
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Managed social community, engaged with users, and escalated issues when necessary
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Collaborated and adapted content strategy based on monthly content briefs and performance tracking
Feb 2021 - Feb 2022
SOCIAL MEDIA COORDINATOR / SOCIAL PRODUCER @ CBS' THE TALK
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Draft copy for all posts, including those based on topics discussed during live broadcast
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Manage cadence and posts on Twitter during live show with pre-approved-topics
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Based on audience's online reactions, prepare topical recaps for future content ideation
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Grew daytime show's social media brand by 1.5% on IG, 0.5% on TWT and 1.5% on FB
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Brainstorm engaging content to pitch guests, orchestrate approvals from segment producer, film and secure assets to post as well as engineer secondary amplification
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Retouch photos and edit graphics via Photoshop
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Cut/edit clips
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Collaborate with partners to post giveaways and integrations, select winners, and assist with fulfillment
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Manage social engagement with hosts, celebrity guests and fans prior to and post show
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Cut/edit clips for hosts’ social media
July 2020 - Feb 2021
SOCIAL MEDIA / SOCIAL PRODUCING CONSULTANT (STUDIO) @ VENN TV
• Co-produce social content for live shows GREY AREA, GUEST HOUSE and LOCKED IN prior to airing. Includes tune-in, behind-the-scenes, short-form and live-now posts
•. Ideate and execute ideas on-site and interview talent
•. Clip key moments of live shows via Blackbird and Twitter Media Studio to push in real time to social accounts
•. Create and organize content calendar for live and dead-air days
•. Coordinate with talent, social and marketing teams for assets creation and approval process
•. Develop organic and paid promotion campaigns with lifestyle brands including Adidas, Subway, American Eagle,
Draft Kings and Alienware
•. Create weekly, company wide social analytics reports, detailing follower growth, engagement and best
performing posts
July 2019 - July 2020
SOCIAL MEDIA CONTENT SPECIALIST @ LIVE NATION
• Led the #1 Entertainment Ticketing Service's tour announcements (200+ to date)
• Increased Instagram following by 21.9%, Facebook by 3.3% and Twitter by 3.2%
• Managed daily content for Facebook, Twitter, Instagram and Instagram Stories for tours/promotions as well as artist services
• Captured content at events/live shows
• Wrote copy for tour announces and daily content
• Coordinated with creative, digital media, CRM and venue teams to create assets/information for tour announcements
• Primary company contact for editing and monitoring Facebook Official Events
• Recorded on-site action and tracked statistics for event/show coverage
• On-boarded corporation onto Sprinklr social platform
• Managed tour-specific budgets to boost posts via CitizenNet
• Processed department invoices
Internships
Summer 2018
SOCIAL MEDIA MARKETING @ FULLSCREEN
• Supported the social media/marketing team with tour announcement strategies and creative ideation including developing marketing shot sheets, tour branding and social strategy on behalf of Live Tours
• Managed influencer talent needs prior to and during tour marketing photo shoots
• Worked alongside photographers and crew to ensure approved shot list/creative was captured
• Ideated/built creative content calendars for all current and upcoming Fullscreen Live tours
• Managed tour marketing spending and assisted with handling tour expenses
• Scheduled/curated the posting habits of Fullscreen’s priority YouTube talent using relevant analytical tools
• Monitored and analyzed all social and ticket selling growth for all Fullscreen Live platforms/tours
• Vetted/researched potential influencers across numerous social properties for future Fullscreen Live tours
Spring 2018
SOCIAL MEDIA MARKETING @ LTM DIGITAL
• Vetted and curated social media influencers for FruitBliss and AWaiver.com
• Managed engagement for ArtSimon Productions’ Instagram and LinkedIn accounts
• Contributed posts to LTM Digital’s blog
Fall 2017
SOCIAL MEDIA MARKETING @ 6Ëš NETWORKING
• Managed Instagram and LinkedIn accounts
• Created weekly social media recap reports
• Utilized HootSuite to orchestrate social media postings schedule
• Produced all social media graphics
• Assisted with setup, check-in, and clean up at company events
Summer 2016 & 2017
SOCIAL MEDIA MARKETING @ BEYOND MARKETING
• Assisted with the event planning and on-site coordination of the 2016 Crossfit Games After-Party
• Assessed social media reaction and prepared reports following key events
• Input data for the social media profiles of LifeAID’s sponsored athletes
• Researched and created a regional events calendar for Southern California, Houston, Dallas,Phoenix and Las Vegas
• Watermarked images of sponsored athletes
• Researched and contacted social media influencers for LifeAID promotion
• Created graphic reports for Lexus Ride and Drive events
• Curated Spotify playlists for LifeAID’s sport and lifestyle beverage products